(note – the guy above is not ready to be empowered…yet!)
Millions of dollars are being put into apps and technology for the healthcare system, but the tech industry often forgets one key factor:
There are humans living through these exceptional treatment programs. The communication component of tech is integral to its success, yet oftentimes, its an afterthought. A block of ‘lorum ipsum’ to drop in.
Patients are scared. They have questions. And they’re already exhausted from treatment, or from being a caregiver.
That’s why we shape the information in a way that works for the patient.
When someone gets a diagnosis, they’re in shock. That’s often the moment a doctor or nurse downloads a ton of critical information about next steps in their patient journey.
Is it any wonder we can’t relay that information back once they get home?!
We work with healthcare professionals to find answers to the most common questions, and then deliver that information to the patient.
We do that in a few ways:
- Private platforms to host videos for hospitals and healthcare professionals
- Social Media Campaigns
- Our new weekly web series. (soon to also be a podcast!)
- Email newsletters.
We work with each healthcare organization to deliver their core messages and information in an entertaining and fun way.
We do it so the patient can come back to the information when they are out of crisis and ready to absorb the materials.
Let’s face it. If you let a doctor direct their own entertainment, it might get a bit….boring! That’s why we come in and coach them so they can take the dense sections of their field, and make it more understandable.
We deliver curated health information so patients can have easy access to the best information to help them make key decisions with their doctor or specialist.
We do not diagnose. We curate materials that the patient can access on their phone or computer any time of day or night.
Instead of feeling overwhelmed and hopeless, this new way of communicating allows them to feel empowered and informed when they come back to their doctor.